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What should be considered when choosing hair color products?

The brand's marketing

Client's hair type and condition

When selecting hair color products, the most critical factor to consider is the client's hair type and condition. Understanding the client’s unique hair characteristics—such as texture, porosity, density, and overall health—helps ensure the chosen color product will yield the best results without causing damage. For instance, damaged or overly porous hair may require a gentler formulation to avoid further harm or uneven color absorption. Additionally, different hair types may respond differently to various color formulations, so this knowledge ensures that the application is tailored to achieve the desired outcome effectively and safely. While aspects such as the brand's marketing, cost, and availability can influence a stylist's choice of products, they do not take precedence over the client’s individual needs. Focusing on the hair type and condition helps in selecting the most appropriate product that enhances the client’s hair while achieving the desired color result.

Cost of the product

Availability in the market

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